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How It All Began


Alterego was born from the ambition of two friends to create something beyond a mere menswear brand — a name that would embody attitude, ambition, and individuality. It all began modestly, with just two computers and a small garage serving as their workspace.

From day one, Alterego operated solely online, driven by a belief in the power of digital marketing and the strength of a clear vision. Through dedication and purpose, our collections began to reach customers across Europe, establishing Alterego as a symbol of refined style and self-assured confidence.

Evolving with Purpose

In 2024, Alterego continues to grow beyond expectations. After a year of steady expansion across Europe, our focus has turned to elevating every detail — from the craftsmanship of our pieces to the experience behind our brand.

Without opening physical stores, we’ve strengthened our online presence, refined our identity, and shaped Alterego into a more professional and distinguished name in men’s fashion.

This year represents more than progress — it’s a statement of who we are becoming: a brand that inspires confidence, individuality, and timeless style.re sua marca com seus clientes. Descreva um produto, compartilhe anúncios, ou dê boas-vindas aos clientes em sua loja.

A New Era Begins

In 2025, Alterego reaches a remarkable milestone with the opening of our first physical store. What once started in a small garage has grown into a recognised name in men’s fashion, now stepping confidently into the physical world.

The store represents more than a space — it’s a reflection of our journey, our values, and our commitment to excellence. Every detail, from design to atmosphere, was crafted to embody the essence of Alterego: confidence, elegance, and individuality.

This year marks the beginning of a new era — where the Alterego experience truly comes to life.

Shop the Look

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Cotton Crew Neck Pullover Sweater - AlterEgoCotton Crew Neck Pullover Sweater - AlterEgo
Cotton Crew Neck Pullover Sweater - AlterEgo Sale price£53.97 Regular price£134.92

Até 12x de £5.47

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Minimalist  Casual Trousers – Alter EgoMinimalist  Casual Trousers – Alter Ego
Minimalist Casual Trousers – Alter Ego Sale price£30.35 Regular price£75.88

Até 12x de £3.08

Testimonials

James W. – London

Top-notch quality and perfect fit. You can really feel the attention to detail in every piece. Definitely my new go-to store for menswear.

Oliver H. – Manchester

Loved the style and the fabric feels premium. Got lots of compliments already. Fast delivery too — highly recommend!

Ethan B. – Birmingham

Modern, clean, and stylish. Exactly what I was looking for. The sizing guide was spot-on, and the packaging was great.