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Oxford Long Sleeve Polo – Alter EgoOxford Long Sleeve Polo – Alter Ego
Oxford Long Sleeve Polo – Alter Ego Sale price£35.97 Regular price£89.92

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Lakeside Textured Golf Polo – Alter EgoLakeside Textured Golf Polo – Alter Ego
Lakeside Textured Golf Polo – Alter Ego Sale price£26.89

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Devon Waffle Knit Polo – Alter EgoDevon Waffle Knit Polo – Alter Ego
Devon Waffle Knit Polo – Alter Ego Sale price£28.89

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Knightsbridge Ribbed Knit Polo – Alter EgoKnightsbridge Ribbed Knit Polo – Alter Ego
Knightsbridge Ribbed Knit Polo – Alter Ego Sale price£39.90 Regular price£64.72

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Heritage Polo Shirt: Impeccable Craftsmanship for the Modern Wardrobe - Alter EgoHeritage Polo Shirt: Impeccable Craftsmanship for the Modern Wardrobe - Alter Ego
Heritage Polo Shirt: Impeccable Craftsmanship for the Modern Wardrobe - Alter Ego Sale price£27.47

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Essential Polo Shirt – Alter EgoEssential Polo Shirt – Alter Ego
Essential Polo Shirt – Alter Ego Sale price£49.97

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Cozy Sweater

Devon Waffle Knit Polo – Alter EgoDevon Waffle Knit Polo – Alter Ego
Devon Waffle Knit Polo – Alter Ego Sale price£28.89

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Knightsbridge Ribbed Knit Polo – Alter EgoKnightsbridge Ribbed Knit Polo – Alter Ego
Knightsbridge Ribbed Knit Polo – Alter Ego Sale price£39.90 Regular price£64.72

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Thermal Knit Sweater Vest – Alter EgoThermal Knit Sweater Vest – Alter Ego
Thermal Knit Sweater Vest – Alter Ego Sale price£28.90 Regular price£72.90

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Cable Knit Crew Neck Pullover – Alter EgoCable Knit Crew Neck Pullover – Alter Ego
Cable Knit Crew Neck Pullover – Alter Ego Sale price£40.80 Regular price£101.90

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Textured Black Half-Zip Sweater – Alter EgoTextured Black Half-Zip Sweater – Alter Ego
Textured Black Half-Zip Sweater – Alter Ego Sale price£53.90

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Ribbed Knit Sweater Jacket with Faux Fur Collar – Alter EgoRibbed Knit Sweater Jacket with Faux Fur Collar – Alter Ego
Ribbed Knit Sweater Jacket with Faux Fur Collar – Alter Ego Sale price£43.90 Regular price£110.00

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How It All Began


Alterego was born from the ambition of two friends to create something beyond a mere menswear brand — a name that would embody attitude, ambition, and individuality. It all began modestly, with just two computers and a small garage serving as their workspace.

From day one, Alterego operated solely online, driven by a belief in the power of digital marketing and the strength of a clear vision. Through dedication and purpose, our collections began to reach customers across Europe, establishing Alterego as a symbol of refined style and self-assured confidence.

Evolving with Purpose

In 2024, Alterego continues to grow beyond expectations. After a year of steady expansion across Europe, our focus has turned to elevating every detail — from the craftsmanship of our pieces to the experience behind our brand.

Without opening physical stores, we’ve strengthened our online presence, refined our identity, and shaped Alterego into a more professional and distinguished name in men’s fashion.

This year represents more than progress — it’s a statement of who we are becoming: a brand that inspires confidence, individuality, and timeless style.re sua marca com seus clientes. Descreva um produto, compartilhe anúncios, ou dê boas-vindas aos clientes em sua loja.

A New Era Begins

In 2025, Alterego reaches a remarkable milestone with the opening of our first physical store. What once started in a small garage has grown into a recognised name in men’s fashion, now stepping confidently into the physical world.

The store represents more than a space — it’s a reflection of our journey, our values, and our commitment to excellence. Every detail, from design to atmosphere, was crafted to embody the essence of Alterego: confidence, elegance, and individuality.

This year marks the beginning of a new era — where the Alterego experience truly comes to life.

Shop the Look

Cotton Crew Neck Pullover Sweater - AlterEgo
Cotton Crew Neck Pullover Sweater - AlterEgo

£53.97

Minimalist Casual Trousers – Alter Ego
Minimalist Casual Trousers – Alter Ego

£30.35
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Cotton Crew Neck Pullover Sweater - AlterEgoCotton Crew Neck Pullover Sweater - AlterEgo
Cotton Crew Neck Pullover Sweater - AlterEgo Sale price£53.97 Regular price£134.92

Até 12x de £5.47

Save 60%
Minimalist Casual Trousers – Alter EgoMinimalist Casual Trousers – Alter Ego
Minimalist Casual Trousers – Alter Ego Sale price£30.35 Regular price£75.88

Até 12x de £3.08

Testimonials

James W. – London

Top-notch quality and perfect fit. You can really feel the attention to detail in every piece. Definitely my new go-to store for menswear.

Oliver H. – Manchester

Loved the style and the fabric feels premium. Got lots of compliments already. Fast delivery too — highly recommend!

Ethan B. – Birmingham

Modern, clean, and stylish. Exactly what I was looking for. The sizing guide was spot-on, and the packaging was great.

Designed for the Bold. Worn with Confidence.

AlterEgo has been crafting exceptional menswear for over a decade, blending heritage, sophistication, and modern refinement. Rooted in excellence, we believe true style is a reflection of character and the pursuit of perfection. Each piece is designed to embody the unique essence of its wearer, striking the perfect balance between timeless elegance and contemporary flair. At AlterEgo, fashion is more than a choice – it’s a statement of individuality.

AlterEgo has been crafting exceptional menswear for over a decade, blending heritage, sophistication, and modern refinement. Rooted in excellence, we believe true style is a reflection of character and the pursuit of perfection. Each piece is designed to embody the unique essence of its wearer, striking the perfect balance between timeless elegance and contemporary flair. At AlterEgo, fashion is more than a choice – it’s a statement of individuality.